MINI Sharing
An app that lets MINI owners share their vehicle with family and friends — built from scratch over 20 months with UX research in Madrid, a full design system, and campaign videos across Spain.
“Building the app for MINI was definitely one of the highlights in my career. I was very fortunate to be in the right place at the right time to develop this app from scratch.”
— Miodrag RistovskiMy Role
Lead Product Designer at M-tribes responsible for visual design and building the design system enabling developers to create iOS and Android apps and the desktop landing page. Also involved in promotional photos, UX research, campaign videos, and dealership animations.
The Product
MINI Sharing enables MINI owners to share their vehicle with family and friends. The app couples the owner's vehicle and enables remote unlocking, live positioning, and a calendar with bookings. Owners invite trusted people to share their MINI.
App Features
Vehicle Coupling
Owners connect their physical MINI to the app — pairing the car's systems with the digital experience.
Remote Unlocking
Shared users can unlock the MINI directly from the app — no physical key needed.
Live Positioning
Real-time vehicle location visible to the owner at all times.
Booking Calendar
A shared calendar where family and friends can schedule when they need the vehicle, preventing conflicts.
Friend & Family Invites
Owners invite trusted people to the app — controlling who has access and when.
Web Landing Page
Designed sharing.mini.es — the promotional web presence for MINI Sharing in Spain.
Design System
Built a comprehensive design system covering iOS, Android, and desktop — enabling the development team to build consistently across all platforms while maintaining MINI's premium brand standards.
Research & Campaign
Conducted UX research sessions with selected MINI owners in Madrid. Collaborated with the marketing team in Hamburg on promotional videos and created animations to promote app features in BMW dealerships across Spain.
App & Campaign
Visual design across iOS, Android, and web — from onboarding flows to promotional materials.
Campaign Videos
Promotional videos created to support the marketing team in Hamburg and launch MINI Sharing across Spain.
Outcome
A fully shipped car sharing product — iOS, Android, and web — that brought MINI's brand to the sharing economy in Spain, built from zero to launch over 20 months of agile design and research.